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About Us


SJAW is an idea that sprung whilst strolling through Calderdales and Pennines in South Yorkshire. We deal in products ranging from Sports & Outdoors, Home & Kitchen, seasonal merchandise to Health and Personal Care at various e-marts. SJAW’s reputation and success revolves around “Quality and competitive pricing” principle. We put our heart and soul in addressing customer perception of quality and help customers connect with a brand in a deeper way. We believe in partnership with our clients and supply high quality products that last as long as possible to provide customer with greater value. SJAW emphasises on durability, reliability, and longevity. Our focus is on customer owning rather buying. We strive for excellent customer service to build trust, credibility, and loyalty


Our aim to become the most preferred economical online store and every experience has been guided by our mission. That mission is to make our customers happier more joyful people with products that are as affordable as they are satisfying to use.

Moreover, SJAW recognizes that it has a responsibility and an obligation to reduce the direct impact of its business operations on natural environment both now and in the future.

Be Happy. Be Yourself. Shop The Way You Like.

You deserve to shop for products that make you happy and provide you comfort when you are home. SJAW is all about giving you a selection of products that you can’t live without. Make your home a better place to be. And when you shop with us we offer exceptional customer service. No matter if you have a question about our products or where your shipment is, we will be there for you when you need us. We’ve got your back.

So what are you waiting for? Inspire your home at SJAW